To make something contagious, Berger says we need to include social currency. Let’s make your contagious as a brand. What is there about your brand that creates social currency? Difficult question. Grapple.
As we look at what makes something contagious from Jonah Berger’s book, of the six principles from our discussion today, which one do you think is the most important and why? How can you put that principle into practice as we promote News Engagement Day?