Looking to contagiousness

As we look at what makes something contagious from Jonah Berger’s book, of the six principles from our discussion today, which one do you think is the most important and why? How can you put that principle into practice as we promote News Engagement Day?flier_ned

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3 thoughts on “Looking to contagiousness

  1. To me, the most important principle is Public. Having food, smiles and good conversation is practice for the principle public. When people see that there are people eating free food and have a good time, they’ll want to join too. Monkey see, monkey do.

  2. Social transmission, being public is the most important. Today’s world is based on social relationships therefore, that’s how companies promote their businesses and products to gain consumers. A company cannot expand and grow or become well known if it is not building relationships with the public in some way, whether “secret” or not.

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