Harnessing the power of the Groundswell or Groundswell thinking is how to succeed in social media. This post on MediaPost.com gives you some insight into Groundswell thinking in reaching millennials. Explain this statement and link to similar types of Groundswell thinking.
Okay folks. To finish up your client strategy project, you need to do the implementation. As part of the implementation, you need to have an editorial calendar. Explain what an editorial calendar is and why it is important in planning your social media strategy.