Measuring your social currency

To make something contagious, Berger says we need to include social currency. Let’s make your contagious as a brand. What is there about your brand that creates social currency? Difficult question. Grapple.

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One thought on “Measuring your social currency

  1. Well, social currency has to deal with how we brand ourselves by what we choose to wear and what we choose to talk about. What creates social currency about my brand?? My current social currency says to people, it’s never too late to get your degree, and quit whining about how busy you are with your kids. Despite the real struggle for goals like school for a mother, single or not, my brand sends a message of encouragement. (I just hope I can fulfill it)

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