What is your brand proposition? The Duke and I want to know

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As you begin setting up and using your social media accounts to create you.com, you need to think about and develop a brand proposition.

In doing this, ask yourself a few questions:

  • What are your skills?
  • What do you value?
  • What do others value about you?
  • What would you like others to value about you?
  • How can you succinctly state this to position yourself as unique?

Remember that you are a brand. What you say, what you do, what you Tweet, what you pin, whatever you do and don’t do reflects on your brand. Work really hard to make your actions, skills and digital presence reflect the brand position that you want