As we look at what makes something contagious from Jonah Berger’s book, of the six principles from our discussion today, which one do you think is the most important and why? How can you put that principle into practice as we promote News Engagement Day?
When Charlene Li and Josh Bernoff wrote Groundswell, one of the things they focused on was relationship building. In the relationship that you want to have with your “customers” or potential “customers,” what are the key components you want them to have? What words should they come away with when they look at your social media?
Using chapter 2 in the book Groundswell, look at each of the categories listed on page 19:blogs, user-generated content and podcasts. Use an example that you have created from each of these categories and explain how it works to give your “customers” the experience you want. This is about brand you, so focus on your content about yourself for this post.
Here’s a view on the home page of my personal website. What am I trying to tell people?