Storytelling and social media

Taking a look at the book Winning the Story Wars and information from Jonah Sachs, the author, gave us an idea of a direction we may want to take for our client, HEB Transit. Find some links that will help all of us understand the concept of storytelling in social media a little better and comment on it.

Here’s the TED Talk from Jonah Sachs for you to re-review:


Live Tweeting no more…

Well maybe no more…I guess it depends on what you plan for your client strategy and implementation and your social media blitz. But you are done with your “official” Live Tweeting for the semester.

So now, provide a few observations you have about your own live-tweeting and the live-tweeting of your classmates. Who was the best Tweeter (other than you)? Why?

What do you wish you would have known before you started this process? What did you learn? What one piece of advice would you give to someone who was assigned to live Tweet and event?

Embed your best Tweet in your response and explain why it is your best.

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Your live-Tweeting is riding off into the sunset….wave bye-bye. (Photo by K. Colley, Islamorada, Florida)

It’s about the relationship

When Charlene Li and Josh Bernoff wrote Groundswell, one of the things they focused on was relationship building. In the relationship that you want to have with your “customers” or potential “customers,” what are the key components you want them to have? What words should they come away with when they look at your social media?

Using chapter 2 in the book Groundswell, look at each of the categories listed on page 19:blogs, user-generated content and podcasts. Use an example that you have created from each of these categories and explain how it works to give your “customers” the experience you want. This is about brand you, so focus on your content about yourself for this post.

Here’s a view on the home page of my personal website. What am I trying to tell people?

my blog

The Good and the Bad


Good Post

  1. – This is good post because as a fan, it lets you have express your opinion and have a debate on why you think a fighter will win. It also gets you excited for the fight.
  2. – Good post because first it is a grand opening of the headquarters and location of Cowboys training camp. Its a great picture and captures the beautifulness of the Cowboys.

Bad Post

  1. – This is a bad post because the page is called “WTF Facts”, key word being facts. This post is an opinion, not a fact.
  2. – The page is called “Crazy Fight Videos” but there are never any fights posted.