Taking a look at the book Winning the Story Wars and information from Jonah Sachs, the author, gave us an idea of a direction we may want to take for our client, HEB Transit. Find some links that will help all of us understand the concept of storytelling in social media a little better and comment on it.
Here’s the TED Talk from Jonah Sachs for you to re-review:
Well maybe no more…I guess it depends on what you plan for your client strategy and implementation and your social media blitz. But you are done with your “official” Live Tweeting for the semester.
So now, provide a few observations you have about your own live-tweeting and the live-tweeting of your classmates. Who was the best Tweeter (other than you)? Why?
What do you wish you would have known before you started this process? What did you learn? What one piece of advice would you give to someone who was assigned to live Tweet and event?
Embed your best Tweet in your response and explain why it is your best.
Your live-Tweeting is riding off into the sunset….wave bye-bye. (Photo by K. Colley, Islamorada, Florida)
To make something contagious, Berger says we need to include social currency. Let’s make your contagious as a brand. What is there about your brand that creates social currency? Difficult question. Grapple.
When Charlene Li and Josh Bernoff wrote Groundswell, one of the things they focused on was relationship building. In the relationship that you want to have with your “customers” or potential “customers,” what are the key components you want them to have? What words should they come away with when they look at your social media?
Using chapter 2 in the book Groundswell, look at each of the categories listed on page 19:blogs, user-generated content and podcasts. Use an example that you have created from each of these categories and explain how it works to give your “customers” the experience you want. This is about brand you, so focus on your content about yourself for this post.
Here’s a view on the home page of my personal website. What am I trying to tell people?
Harnessing the power of the Groundswell or Groundswell thinking is how to succeed in social media. This post on MediaPost.com gives you some insight into Groundswell thinking in reaching millennials. Explain this statement and link to similar types of Groundswell thinking.
The past two assignments in this class were associated with news. Social media can also be used for public relations. Explain how to use one particular type of social media, such as Twitter, for news and for public relations purposes.
Dallas Morning News YouTube link