To make something contagious, Berger says we need to include social currency. Let’s make your contagious as a brand. What is there about your brand that creates social currency? Difficult question. Grapple.
When Charlene Li and Josh Bernoff wrote Groundswell, one of the things they focused on was relationship building. In the relationship that you want to have with your “customers” or potential “customers,” what are the key components you want them to have? What words should they come away with when they look at your social media?
Using chapter 2 in the book Groundswell, look at each of the categories listed on page 19:blogs, user-generated content and podcasts. Use an example that you have created from each of these categories and explain how it works to give your “customers” the experience you want. This is about brand you, so focus on your content about yourself for this post.
Here’s a view on the home page of my personal website. What am I trying to tell people?
Harnessing the power of the Groundswell or Groundswell thinking is how to succeed in social media. This post on MediaPost.com gives you some insight into Groundswell thinking in reaching millennials. Explain this statement and link to similar types of Groundswell thinking.
The past two assignments in this class were associated with news. Social media can also be used for public relations. Explain how to use one particular type of social media, such as Twitter, for news and for public relations purposes.