Managing your community and your content

Online social media software programs such as Hootsuite and Spredfast that allow you to manage multiple social media accounts through content creation and monitoring can be helpful. How so, and what did you learn from getting Hootsuite certified?

Remember, your certification is due before midnight on Sept. 23.

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Looking for the best in live tweeting

Upcoming is your first assignment in live-Tweeting. In preparation for this assignment, review the different readings below:

What makes for good live Tweeting? Find an example as well and follow that reporter. Put their link here as well.

It’s about the relationship

When Charlene Li and Josh Bernoff wrote Groundswell, one of the things they focused on was relationship building. In the relationship that you want to have with your “customers” or potential “customers,” what are the key components you want them to have? What words should they come away with when they look at your social media?

Using chapter 2 in the book Groundswell, look at each of the categories listed on page 19:blogs, user-generated content and podcasts. Use an example that you have created from each of these categories and explain how it works to give your “customers” the experience you want. This is about brand you, so focus on your content about yourself for this post.

Here’s a view on the home page of my personal website. What am I trying to tell people?

my blog

Starting from the beginning again, summer 2015

When you open a social media account, you oftentimes check the box that says you’ve read the terms of service, but you rarely read the terms of service.

Take a look at Facebook, YouTube, Twitter and Instagram. Post a link to the terms of service for each site. Were you surprised by what you read? Who holds the copyright to what you publish on each site?

What did Catherine Cuellar say after she left?

When Catherine Cuellar visited our class, she gave you lots of ways to find her on social media. What did she say about the class after she left? What did you say to her after she left?

Take this opportunity to make contact with Catherine and our other visitors from this semester, Lara Zuehlke, Addy Meira and Richie Escovedo. Find them on social media and continue your relationship. Post your tweet to them here for all of us to see.

Thank you to all of our guests from this semester!

Catherine Cuellar, executive director of the Dallas Arts District, visits with Texas Wesleyan's MCO 3399 class about her experiences in communications.

Catherine Cuellar, executive director of the Dallas Arts District, visits with Texas Wesleyan’s MCO 3399 class about her experiences in communications.

Lara Zuehlke of Pierpont Communications, Inc. spent the day with Mass Communication students at Texas Wesleyan this semester, including MCO 3399.

Addy Meira, from Texas Wesleyan's CETL, showed MCO 3399 students how to create their electronic portfolios using WordPress.

Addy Meira, from Texas Wesleyan’s CETL, showed MCO 3399 students how to create their electronic portfolios using WordPress.

The blitz is coming

As the semester winds down, you will be called upon to ramp things up in this class with the social media blitz. Your knowledge of social media and your ability to control many types of social media through Hootsuite can help you in the project.

In this project, you will use five different social media channels to promote one event. The deadline for this event has been extended to Dec. 5 to accommodate a few additional events. Join us in class on Nov. 11 as we wrap up the client strategy and talk about how the media blitz will take place.