It’s about the relationship

When Charlene Li and Josh Bernoff wrote Groundswell, one of the things they focused on was relationship building. In the relationship that you want to have with your “customers” or potential “customers,” what are the key components you want them to have? What words should they come away with when they look at your social media?

Using chapter 2 in the book Groundswell, look at each of the categories listed on page 19:blogs, user-generated content and podcasts. Use an example that you have created from each of these categories and explain how it works to give your “customers” the experience you want. This is about brand you, so focus on your content about yourself for this post.

Here’s a view on the home page of my personal website. What am I trying to tell people?

my blog


How to Harness the Power of the Groundswell

Harnessing the power of the Groundswell or Groundswell thinking is how to succeed in social media. This post on gives you some insight into Groundswell thinking in reaching millennials. Explain this statement and link to similar types of Groundswell thinking.

The blitz is coming

As the semester winds down, you will be called upon to ramp things up in this class with the social media blitz. Your knowledge of social media and your ability to control many types of social media through Hootsuite can help you in the project.

In this project, you will use five different social media channels to promote one event. The deadline for this event has been extended to Dec. 5 to accommodate a few additional events. Join us in class on Nov. 11 as we wrap up the client strategy and talk about how the media blitz will take place.

How to set yourself apart in a world of clones

Chapter 1 in Groundswell and the introductory pages gives some great examples of businesses that set themselves apart, just by being themselves. What a novel idea for branding? One such case, Blendtec, is always a popular case with students, and one of my favorite. I love the Will It Blend videos, which now have a much slicker look. 

This is a great example of how to create and maintain a solid brand. Take a look: