As our tagline says, our goal is to teach you how to create social media that doesn’t suck. That’s a big one, and we will work diligently this semester to fulfill that goal. Toward that end, you will need to read social media posts–the good, the bad and the ugly. Find things that work. Tear them apart, so you can find out why it does work. With that in mind, here’s your post for this week, due before midnight on Aug. 25:
Go to Facebook, Twitter and Instagram. Find examples (2), of posts that are great and 2 posts that are horrible.
What makes them so good and what makes them so bad?
Make sure you read your classmates’ posts and tell us what you think of their examples.
The past two assignments in this class were associated with news. Social media can also be used for public relations. Explain how to use one particular type of social media, such as Twitter, for news and for public relations purposes.
When you open a social media account, you oftentimes check the box that says you’ve read the terms of service, but you rarely read the terms of service.
Take a look at Facebook, YouTube, Twitter and Instagram. Post a link to the terms of service for each site. Were you surprised by what you read? Who holds the copyright to what you publish on each site?
Okay folks. To finish up your client strategy project, you need to do the implementation. As part of the implementation, you need to have an editorial calendar. Explain what an editorial calendar is and why it is important in planning your social media strategy.
When Catherine Cuellar visited our class, she gave you lots of ways to find her on social media. What did she say about the class after she left? What did you say to her after she left?
Take this opportunity to make contact with Catherine and our other visitors from this semester, Lara Zuehlke, Addy Meira and Richie Escovedo. Find them on social media and continue your relationship. Post your tweet to them here for all of us to see.
Thank you to all of our guests from this semester!
Catherine Cuellar, executive director of the Dallas Arts District, visits with Texas Wesleyan’s MCO 3399 class about her experiences in communications.
Addy Meira, from Texas Wesleyan’s CETL, showed MCO 3399 students how to create their electronic portfolios using WordPress.