It’s about the relationship

When Charlene Li and Josh Bernoff wrote Groundswell, one of the things they focused on was relationship building. In the relationship that you want to have with your “customers” or potential “customers,” what are the key components you want them to have? What words should they come away with when they look at your social media?

Using chapter 2 in the book Groundswell, look at each of the categories listed on page 19:blogs, user-generated content and podcasts. Use an example that you have created from each of these categories and explain how it works to give your “customers” the experience you want. This is about brand you, so focus on your content about yourself for this post.

Here’s a view on the home page of my personal website. What am I trying to tell people?

my blog

The Good and the Bad

 

Good Post

  1. https://www.instagram.com/p/BJU7zZ-BZ4I/?taken-by=ufc – This is good post because as a fan, it lets you have express your opinion and have a debate on why you think a fighter will win. It also gets you excited for the fight.
  2. https://www.instagram.com/p/BJbbA1VjeGF/?taken-by=dallascowboys – Good post because first it is a grand opening of the headquarters and location of Cowboys training camp. Its a great picture and captures the beautifulness of the Cowboys.

Bad Post

  1. https://www.facebook.com/plugins/post.php?href=https%3A%2F%2Fwww.facebook.com%2Ffacts.wtf%2Fposts%2F1231964270175132&width=500 – This is a bad post because the page is called “WTF Facts”, key word being facts. This post is an opinion, not a fact.
  2. https://www.facebook.com/plugins/post.php?href=https%3A%2F%2Fwww.facebook.com%2FCrazyFightingVideos%2Fposts%2F1101510876601368%3A0&width=500 – The page is called “Crazy Fight Videos” but there are never any fights posted.

Welcome to Best Practices in Social Media

As our tagline says, our goal is to teach you how to create social media that doesn’t suck. That’s a big one, and we will work diligently this semester to fulfill that goal. Toward that end, you will need to read social media posts–the good, the bad and the ugly. Find things that work. Tear them apart, so you can find out why it does work. With that in mind, here’s your post for this week, due before midnight on Aug. 25:

  • Go to Facebook, Twitter and Instagram. Find examples (2), of posts that are great and 2 posts that are horrible.
  • What makes them so good and what makes them so bad?
  • Make sure you read your classmates’ posts and tell us what you think of their examples.

Here’s a link to a blog post about How Not to Suck on Social Media to get you started with ways to improve your posts: http://youngadventuress.com/2014/07/social-media-travel.html

 

 

Starting from the beginning again, summer 2015

When you open a social media account, you oftentimes check the box that says you’ve read the terms of service, but you rarely read the terms of service.

Take a look at Facebook, YouTube, Twitter and Instagram. Post a link to the terms of service for each site. Were you surprised by what you read? Who holds the copyright to what you publish on each site?