As we look at what makes something contagious from Jonah Berger’s book, of the six principles from our discussion today, which one do you think is the most important and why? How can you put that principle into practice as we promote News Engagement Day?
Online social media software programs such as Hootsuite and Spredfast that allow you to manage multiple social media accounts through content creation and monitoring can be helpful. How so, and what did you learn from getting Hootsuite certified?
Remember, your certification is due before midnight on Sept. 23.
Upcoming is your first assignment in live-Tweeting. In preparation for this assignment, review the different readings below:
What makes for good live Tweeting? Find an example as well and follow that reporter. Put their link here as well.
These podcast that my friend and I do mean a lot to me. When you listen to them, you can hear the fun we are having but at the same time the seriousness and passion when talking about sports. That’s what I want people to think about me when they take a listen. I want listeners to say “Oh, these guys are fun, cool and you can tell they love sports.”
When Charlene Li and Josh Bernoff wrote Groundswell, one of the things they focused on was relationship building. In the relationship that you want to have with your “customers” or potential “customers,” what are the key components you want them to have? What words should they come away with when they look at your social media?
Using chapter 2 in the book Groundswell, look at each of the categories listed on page 19:blogs, user-generated content and podcasts. Use an example that you have created from each of these categories and explain how it works to give your “customers” the experience you want. This is about brand you, so focus on your content about yourself for this post.
Here’s a view on the home page of my personal website. What am I trying to tell people?
Harnessing the power of the Groundswell or Groundswell thinking is how to succeed in social media. This post on MediaPost.com gives you some insight into Groundswell thinking in reaching millennials. Explain this statement and link to similar types of Groundswell thinking.
- https://www.instagram.com/p/BJU7zZ-BZ4I/?taken-by=ufc – This is good post because as a fan, it lets you have express your opinion and have a debate on why you think a fighter will win. It also gets you excited for the fight.
- https://www.instagram.com/p/BJbbA1VjeGF/?taken-by=dallascowboys – Good post because first it is a grand opening of the headquarters and location of Cowboys training camp. Its a great picture and captures the beautifulness of the Cowboys.
- https://www.facebook.com/plugins/post.php?href=https%3A%2F%2Fwww.facebook.com%2Ffacts.wtf%2Fposts%2F1231964270175132&width=500 – This is a bad post because the page is called “WTF Facts”, key word being facts. This post is an opinion, not a fact.
- https://www.facebook.com/plugins/post.php?href=https%3A%2F%2Fwww.facebook.com%2FCrazyFightingVideos%2Fposts%2F1101510876601368%3A0&width=500 – The page is called “Crazy Fight Videos” but there are never any fights posted.