When Charlene Li and Josh Bernoff wrote Groundswell, one of the things they focused on was relationship building. In the relationship that you want to have with your “customers” or potential “customers,” what are the key components you want them to have? What words should they come away with when they look at your social media?
Using chapter 2 in the book Groundswell, look at each of the categories listed on page 19:blogs, user-generated content and podcasts. Use an example that you have created from each of these categories and explain how it works to give your “customers” the experience you want. This is about brand you, so focus on your content about yourself for this post.
Here’s a view on the home page of my personal website. What am I trying to tell people?
Harnessing the power of the Groundswell or Groundswell thinking is how to succeed in social media. This post on MediaPost.com gives you some insight into Groundswell thinking in reaching millennials. Explain this statement and link to similar types of Groundswell thinking.
As our tagline says, our goal is to teach you how to create social media that doesn’t suck. That’s a big one, and we will work diligently this semester to fulfill that goal. Toward that end, you will need to read social media posts–the good, the bad and the ugly. Find things that work. Tear them apart, so you can find out why it does work. With that in mind, here’s your post for this week, due before midnight on Aug. 25:
- Go to Facebook, Twitter and Instagram. Find examples (2), of posts that are great and 2 posts that are horrible.
- What makes them so good and what makes them so bad?
- Make sure you read your classmates’ posts and tell us what you think of their examples.
Here’s a link to a blog post about How Not to Suck on Social Media to get you started with ways to improve your posts: http://youngadventuress.com/2014/07/social-media-travel.html
The past two assignments in this class were associated with news. Social media can also be used for public relations. Explain how to use one particular type of social media, such as Twitter, for news and for public relations purposes.
Dallas Morning News YouTube link
Let’s put on our training pants everyone, and see the post for September 10, 2013:
When you open a social media account, you oftentimes check the box that says you’ve read the terms of service, but you rarely read the terms of service.
Take a look at Facebook, YouTube, Twitter and Instagram. Post a link to the terms of service for each site. Were you surprised by what you read? Who holds the copyright to what you publish on each site?