How to Harness the Power of the Groundswell

Harnessing the power of the Groundswell or Groundswell thinking is how to succeed in social media. This post on MediaPost.com gives you some insight into Groundswell thinking in reaching millennials. Explain this statement and link to similar types of Groundswell thinking.

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4 thoughts on “How to Harness the Power of the Groundswell

  1. This post is using the idea of Groundwell thinking by giving the people what they ask for in a sense. For example, the company Digg basically reversed the suggested move of deleting the copywrited code and decided to give the people what they asked for. It’s not like it could be completely removed from the Internet anyway. This post is beneficial to all parties involved, and I’m sure that’s EXACTLY how the companies got Youtubers and other celebrities to put their products out in the social mix. Social media is huge and if a company, or anyone really wants to get noticed, social media is the way to go.

  2. The way that Groudswell sees it, the best way to reach millenials is through social influencers. MediaPost.com backed this up with more information. They have found that more people are likely to take the word of their “favorite” social influencer and try a new product, than to try a new product because of an ad.

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